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Max Factor False Lash Effect Volumising and Thickening Mascara

Best price: £6.89 (47% off)
  • DRAMATIC VOLUME: Experience the False Lash Effect Mascara, a fo..
  • PATENTED FORMULA: This mascara boasts a patented Liquid Lash fo..
  • LONG-LASTING FINISH: This mascara promises no flaking or smudgi..
  • SAFE AND SUITABLE: MAX FACTOR's False Lash Effect Mascara is op..
  • MAX FACTOR BRAND: MAX FACTOR has a rich history in the beauty i..

Product Attributes

  • Width: 3.0 Inches,
  • Height: 2.5 Inches,
  • Weight: 0.0 Pounds,
  • Length: 4.0 Inches,
  • Size: 13 ml (Pack of 1)

Positives

Neutrals

Negatives

53.6% 13.0% 33.4%

Senti Score  [66.6%]

COLOR WOW Root Cover Up

Best price: £22.41 (24% off)
  • <p>The first complete range of professional-formulation product..
  • Item display weight: 0.07 ounces
  • Unit count type: gram
  • Hair type: coloured

Product Attributes

  • Width: 2.1 inches,
  • Height: 0.6 inches,
  • Weight: 0.0 pounds,
  • Length: 4.9 inches,
  • Size: 2.1 g (Pack of 1)

Positives

Neutrals

Negatives

62.4% 12.1% 25.6%

Senti Score  [74.4%]

* hover your mouse over a word to see more details

Max Factor False Lash Effect Volumising and Thickening Mascara

great false best thicker empty absolutely incredible fake good worst thing article waste complete waste excellent product perfect disappointed waterproof most brilliant

COLOR WOW Root Cover Up

useless great brilliant expensive disappointed excellent product absolutely incredible good absolutely brilliant waste excellent product waste total waste amazing complete waste poor

Compare Cons

complete waste in both products

"apparently this item is not eligible for return complete waste of money"
99.9%

worst thing in both products

"this is the worst thing i have ever received in fact i don’t think i have ever complained before during all the years i have bought from you"
99.5%

very disappointed in both products

"very disappointed"
99.0%

very expensive in both products

"very expensive and less priced ones unhappy"
74.3%

absolute rubbish in both products

"the mascara itself seems to be almost empty and is absolute rubbish"
73.0%

negative review in both products

"this is my first negative review on amazon"
60.2%

barely noticeable in both products

"i tried the mascara but it’s barely noticeable not what i was expecting at all"
55.5%

not buy this product in both products

"do not buy this product it is a fake!"
54.7%

waste of money in both products

"a waste of money"
52.2%

would not recommend in both products

"would not recommend"
50.8%

article waste

"not sure it’s the genuine article waste of money"
99.1%

smells horrible

"looks fake the gold strip looked worn out and the product itself smells horrible"
97.9%

purposes waste

"not sealed on arrival unable to use re hygiene purposes waste of my hard earned money"
90.7%

worst mascaras

"one of the worst mascaras i have ever tried"
89.9%

fake buyer beware

"fake buyer beware this is a fake product i know as i have the real one and ordered this as mine was nearly empty "
89.5%

cheaper elsewhere

"you will not get it cheaper elsewhere unless of course there is a special offer!"
88.0%

terrible mascara

"terrible mascara hardly any gets on to the brush it seems like the tubes empty"
86.9%

fake product

"fake buyer beware this is a fake product i know as i have the real one and ordered this as mine was nearly empty "
74.9%

wouldnt change

"wouldnt change now"
74.9%

hard earned money

"not sealed on arrival unable to use re hygiene purposes waste of my hard earned money"
74.9%

terrible smell

"mascara delivered with a terrible smell dry and half empty"
74.9%

rubbish all dried

"was rubbish all dried out"
74.9%

ripped off here

"think i’ve been ripped off here!"
74.8%

expiration date

"mascara was unpacked and the expiration date of the goods was not specified"
74.8%

more expensive

"i have tried countless drugstore mascaras and more expensive brands like dior and benefit but nothing beats the max factor false lash effect mascara"
74.8%

dosent f9ve

"mascara is a little dry nd dosent f9ve the false effect"
74.8%

very flaky

"not safety sealed and is very flaky"
74.8%

same mistake

"i won't be making the same mistake again"
74.7%

almost empty

"the mascara itself seems to be almost empty and is absolute rubbish"
74.7%

fake mascara

"fake mascara"
74.5%

remove even

"lumpy and almost impossible to remove even with makeup remover for waterproof mascara"
74.5%

return this

"therefore i gave this only 1* maybe manufacturer should avoid producing mascara with this type of brush : could not be bothered to return this either"
74.4%

throw away

"i sent 4 back as i didn’t want them to sell the one i used so i kept the one back to throw away"
73.8%

replace my mascara

"i now try to replace my mascara often so this is a great product if you dont want to invest lots of money"
73.4%

false lashes

"the big brush is fab it separates & lengthens lashes with no clumping & really does give the effect of false lashes"
73.4%

false eyelashes

"i'm not very good at applying false eyelashes so this is just the product that i need"
73.4%

very average

"it is very average in my opinion"
73.3%

rather fast

"it also seems to dry out rather fast maybe cos i'm in africa?"
72.7%

never clumps

"never clumps"
72.4%

never clumpy

"i have been trying different mascaras for years but since i first bought this i have never gone for anything different again it is by far the best i've used really emphasises my lashes making them look really long and thick but never clumpy"
72.4%

very thin brush

"not quite as expected very thin brush"
70.7%

disappointing buyer

"this was disappointing buyer never again"
70.1%

thicker lashes

"bit clumpy but does give thicker lashes"
69.8%

basically unusable

"after two weeks from the purchase it is basically unusable"
67.9%

black stains

"i had to check often that i didn't have black stains under my eyes!"
67.7%

smudge it didnt

"didn't believe it wouldn't smudge it didnt"
66.9%

already hardly

"the mascara seems to have dried out already hardly used"
66.2%

could be fake

"definitely will buy again 3 coats and lashes look like they could be fake"
66.0%

lower lashes

"however not so great on lower lashes as the large brush either goes in your eye or leaves a smudge underneath the lower lashes"
66.0%

totally useless

"after apply the mascara to my lashes i can't see any effect maybe it's me but i like to see my lashes extended and thickened by mascara and i find this one totally useless"
65.8%

not very good

"i use this with my old brush from my lancome hypnose as the brush on this is not very good"
65.4%

came opened

"it came opened"
65.3%

sadly disappointed

"sadly disappointed"
65.1%

completely remove

"took three days to completely remove it and infact my eyelashes are now slightly week"
63.3%

sting my eyes

"doesn't flake off or sting my eyes unlike some other leading brands"
63.3%

leaves a smudge

"however not so great on lower lashes as the large brush either goes in your eye or leaves a smudge underneath the lower lashes"
63.0%

risk an eye infection

"this mascara was not sealed when received i don't want to risk an eye infection"
62.7%

scrubbing at my eyes

"over 24hrs later and i was still scrubbing at my eyes to take it off"
61.8%

remain short

"my eyelashes remain short without volume as it promises "
61.5%

looking tacky

"doesn't clump and makes your lashes super thick and long without looking tacky"
61.5%

removing from tube

"something missing to remove the excess liquid when removing from tube?"
61.1%

long lashes

"builds up to give thick long lashes"
61.0%

long eyelashes

"people are always asking me if my eyelashes are fake i do have long eyelashes though so i can't guarantee it will have the same effect on everyone obviously "
61.0%

other mascaras

"not many other mascaras that are that easy to fine tune or remove but last well at the same time"
60.6%

would n't recommend

"definitely wouldn’t recommend!"
60.5%

buyer beware

"buyer beware!"
60.4%

barely anything

"not usually dry barely anything came out of it"
60.0%

short lashes

"mascara isn't good for short lashes i've had to put at least 10 coats on to even make a difference and that's with the mascara primer i put on!"
59.7%

not come sealed

"this mascara did not come sealed"
58.6%

leave clumps

"bit disappointing leave clumps on the lashes"
58.3%

exaggerate my lashes

"it does not particularly exaggerate my lashes any more than other cheaper mascaras"
58.0%

does not clump

"it does not clump and it does not smudge"
57.9%

would n't buy again

"wouldn't buy again"
57.6%

would not buy it again

"i would not buy it again"
57.6%

dry when it arrived

"was dry when it arrived"
57.5%

unsealed and not full

"unsealed and not full product"
57.3%

very dark black

"it has a thick brush is very dark black and lasts for ages"
57.3%

no returns either

"no returns either"
57.2%

buyers beware

"buyers beware !"
57.2%

seemed worn down

"the gold band seemed worn down too so it didn't seem like a new product"
56.9%

will definitely

"very dry seemed empty takes a while to apply will definitely not be buying this product again"
56.9%

long look but

"gives lashes a long look but not clogging"
56.9%

false lash effect

"false lash effect and i have come to an understanding so we are still good friends"
56.8%

stubby lashes but

"i have stubby lashes but not with anymore fantastic"
56.7%

almost impossible

"lumpy and almost impossible to remove even with makeup remover for waterproof mascara"
56.6%

seems to be empty

"not sealed and honestly seems to be empty"
56.5%

better result

"i have used cheaper ones and they had better result"
56.4%

tube was not sealed

"love the mascara but this is the second time my order arrived and the tube was not sealed"
56.3%

it's a fake

"not a genuine product unsealed dodgy label it's a fake"
56.2%

better mascaras

"had better mascaras"
56.1%

wand is too thick

"the wand is too thick and the spicks are too small to coat all of my lashes"
56.0%

would n't even like

"i purchased it on black friday so it was a good advantage not to over pay for cosmetic i wouldn't even like"
56.0%

just in the box nothing

"anyway i was kind of disappointed by the way it was packaged i'd ordered a tripod as well and the mascara was just in the box nothing no polysterne just the mascara"
55.9%

large ish tube

"it's a large ish tube but it doesn't feel like you get full use of the contents due to its shape"
55.9%

sure this is fake

"100% sure this is fake"
55.8%

totally useless to

"maybe i do not know how to use the brush of the mascara but it is totally useless to me as it does not apply any mascara to my eyelashes"
55.6%

just loose

"just loose opened mascara"
55.5%

item is not returnable

"the product arrived with no seal i tried to contact seller and can’t and the item is not returnable"
55.4%

it's scratched

"and it’s scratched!"
55.4%

barely there

"color is barely there it's more grey than black and does nothing for lenth or thickness unfortunately"
55.2%

small to coat

"the wand is too thick and the spicks are too small to coat all of my lashes"
55.2%

over it a bit slower

"it only clumps on my one eye although this does happen with any mascara although this mascara if i brush over it a bit slower it removes the clumping"
55.2%

have an eye infection

"used for 3 days and i now have an eye infection"
55.1%

they are red and itchy

"that wasn't hygenically sealed but being stupid i still used it a couple of times to realise it's irritating my eyes they are red and itchy so god knows what is inside the mascara bottle"
55.0%

genuine error

"first time thought it was a genuine error but was replaced by amazon and arrived exactly the same"
54.9%

does n't half stay

"and it doesn't half stay on!"
54.9%

would not buy again

"would not buy again"
54.7%

does n't clump

"it doesn’t clump up and you can build it up quite a bit as well as it really makes my short and stubby eyelashes look somewhat nice and long"
54.7%

will not dissapiont

"dont bother buying false lashes girls you don t need them this product will not dissapiont "
54.7%

n't max factor product

"this isn't max factor product"
54.7%

not expect miracles

"but do not expect miracles"
54.7%

not buy this please

"do not buy this please!"
54.7%

not been open

"i love max factors mascara only fault i had was no plastic wrapper and it seemed hard to open first time but i'm happy by that so i know it's not been open"
54.7%

just not as good

"bought it as an everyday mascara and it does the job just not as good as my benefit one"
54.6%

not been used

"i would not purchase this item again from amazon would go to boots to buy this item even though it costs more a leased you know is not been used"
54.6%

not feel like

"not overly keen on this product did not get the wow factor with this product and i did not feel like i had the false lash appeal"
54.6%

very disappointing

"very disappointing"
54.5%

very annoying

"very annoying"
54.5%

work as advertised

"so the product did work as advertised"
54.4%

it's not sealed

"on the description it says it comes with the sticker supposed to be brand new but mine didn't have the sticker to seal it so i can't use it knowing that someone else could have used it as it's not sealed!"
54.4%

brush head

"the brush head is too fat you cannot get to the outer edges of your eyelashes due to the huge fat brush head"
54.3%

very dry and poor

"mascara arrived yesterday it didn't have the protection foil as any max factor mascara you buy in the shops very dry and poor quality"
54.2%

disappointed by amazon

"will return asap extremely disappointed by amazon"
54.0%

does n't feel like

"it's a large ish tube but it doesn't feel like you get full use of the contents due to its shape"
54.0%

long in seconds

"makes your eyelashes so long in seconds!"
53.9%

fake the gold strip

"looks fake the gold strip looked worn out and the product itself smells horrible"
53.9%

made my eyes itch

"looks lovely when applied but made my eyes itch"
53.7%

such as eye infections

"hi i received the mascara and my wife noticed it wasn't sealed like it had been used she always buys this type and when opening it noticed there wasn't hardly anything in it it should have come sealed brand new i don't like complaining but it was used which could have complications such as eye infections"
53.7%

was no plastic wrapper

"i love max factors mascara only fault i had was no plastic wrapper and it seemed hard to open first time but i'm happy by that so i know it's not been open"
53.7%

n't hygenically sealed

"that wasn't hygenically sealed but being stupid i still used it a couple of times to realise it's irritating my eyes they are red and itchy so god knows what is inside the mascara bottle"
53.4%

better but heavy to wear

"3 applications is looking better but heavy to wear"
53.4%

smudges when rubbed

"it stays on for a long time although it smudges when rubbed"
53.3%

and made my lashes

"it took far to long to dry and made my lashes stick together by forming clumps"
53.2%

it's not the same

"i can't put my finger on it but somehow it's not the same"
53.0%

really heavy mascara

"i found this a really heavy mascara i had a hard time getting this off my eyes were blood shock & swollen"
52.8%

n't record this item

"i didn't record this item"
52.7%

replaced by amazon

"first time thought it was a genuine error but was replaced by amazon and arrived exactly the same"
52.7%

the clump defy

"clumps allot too the clump defy is muoh nicer to use"
52.5%

would n't buy this again

"overall i wouldn't buy this again 😒"
52.5%

will not be re ordering

"this seems like a fake so i will not be re ordering"
52.4%

still barely any product

"so i put it back in and twisted and took it out again and still barely any product!"
52.3%

clump the lashes

"supergreatdoes not clump the lashes"
52.3%

look very short

"i tried the product and it seemed to crumbled my eyelashes making them look very short "
52.3%

remove the excess liquid

"something missing to remove the excess liquid when removing from tube?"
52.2%

mine was nearly empty

"fake buyer beware this is a fake product i know as i have the real one and ordered this as mine was nearly empty "
52.2%

false effect

"mascara is a little dry nd dosent f9ve the false effect"
52.1%

fond memories and lack

"i thought it was good but maybe it was just my fond memories and lack of experience back then"
52.0%

will not risk re purchase

"maybe i was unlucky but i will not risk re purchase"
52.0%

that's terrible

"that's terrible!"
52.0%

it's terrible

"plus when you do manage to get some on the brush it comes out in big clumps it's terrible"
51.9%

does smudge easy

"does smudge easy while applying also mascara seemed dry like it had been left open"
51.8%

needing make up remover

"why do i love this one so much: it's water based so easy to remove without needing make up remover"
51.8%

the new unused mascaras

"i'm sorry but all of the new unused mascaras come with some sort of seal!"
51.6%

lost lots of my lashes

"is too sticky and i feel i lost lots of my lashes"
51.4%

coat of the mascara

"one coat of the mascara for day ware is more than adequate and two coats for a more fuller look for evenings out"
51.4%

very very disapointed

"very very disapointed"
51.4%

fake do not purchase

"this product is fake do not purchase"
51.3%

that it was n't sealed

"not happy that it wasn’t sealed"
51.1%

very long though

"good mascara didn’t last very long though"
50.9%

dried out and unusable

"product dried out and unusable when delivered"
50.7%

tamper seal

"do not buy arrived twice without any packaging or tamper seal"
50.6%

unsealed and dried

"the product was unsealed and dried out"
50.1%
...

complete waste in both products

"was a complete waste of money"
99.9%

worst thing in both products

"the worst thing i've bought in a long time!"
99.5%

very disappointed in both products

"very disappointed!"
99.0%

very expensive in both products

"disappointed with the quality of coverage very expensive for what it is"
74.3%

absolute rubbish in both products

"absolute rubbish don't buy it does not do anything!"
73.0%

waste of money in both products

"doesn't cover roots very well waste of money"
66.7%

barely noticeable in both products

"i have blonde highlights and i could see a feint hint of colour on my dark blonde roots which was barely noticeable"
55.5%

not buy this product in both products

"do not buy this product"
54.7%

would not recommend in both products

"definitely would not recommend"
50.8%

total waste

"total waste of money!"
99.8%

product waste

"very disappointed with this product waste of money"
99.7%

absolutely waste

"absolutely waste of £30 !"
99.7%

really disappointing

"really disappointing product"
99.5%

really disappointed

"really disappointed"
99.3%

apsolute disappointment

"apsolute disappointment didn't do what it advertised waste of money"
98.8%

look awful

"comes off everywhere pillowcases look awful had to wash everyday be aware do not exercise with this product on was running down my face and neck whilst on the treadmill not a good look back to eyebrow pencil for me"
93.7%

back dont waste

"00 to send it back dont waste your money buying this product never again!"
91.4%

between dying

"very good at covering grey hair in between dying"
90.9%

terrible in the platinum

"terrible in the platinum "
90.3%

absolutely useless

"absolutely useless it did not cover my roots"
88.9%

wouldnt work

"i was worried it wouldnt work or i wouldnt like it"
74.9%

unhappy customers

"stay away from this product and suppliers like this that are not prepared to refund unhappy customers with unsatisfactory products!"
74.9%

seem expensive

"lastly it may seem expensive but one item lasts me about one and a half years so it really doesn’t break the bank"
74.9%

felt awfull

"very difficult to use without making a mess felt awfull in your hair once you got it on and didn't really cover as much as it suggested it did"
74.9%

only issue

"the only issue i have is the price"
74.9%

downside issues

"however i have found some downside issues: a you get itchy scalp sometimes which leads to consequent scratching by doing that the wow root cover up not only comes off and needs re applying again you also end up with black marks on your fingers and black nails!"
74.8%

retain hair

"bought for my mother who was trying to retain hair through chemo"
74.8%

became static

"i did not notice any difference even after putting so much on that my hair became static with the powder"
74.8%

expensive waste

"expensive waste of money"
74.8%

spent ages

"i spent ages trying to cover my grey roots with the blond colour"
74.5%

expensive product

"it's an expensive product which may work on grey hair but certainly not white ones"
74.4%

negative reviews

"if you are thinking of buying this product think again and read through the negative reviews as there are quite a few saying does not cover dark hair and also other hair colours"
74.3%

produced poor cover

"i found this product produced poor cover"
74.2%

would n't work

"i think the blonde ones wouldn't work"
74.1%

unsatisfactory products

"stay away from this product and suppliers like this that are not prepared to refund unhappy customers with unsatisfactory products!"
74.1%

stained fingernails

"on pillowcases or if you run fingers through hair you'll have stained fingernails"
74.0%

wasted my money

"feel i have wasted my money and will not be buying again "
72.9%

covered area

"it doesn’t stain my pillows but of course stains my fingers if i rub the covered area"
72.7%

over priced

"over priced"
72.7%

itchy scalp

"however i have found some downside issues: a you get itchy scalp sometimes which leads to consequent scratching by doing that the wow root cover up not only comes off and needs re applying again you also end up with black marks on your fingers and black nails!"
72.4%

felt terribly

"didn't cover at all well my hair felt terribly dry"
72.0%

more difficult

"i have dark brown hair and get an exact match with colour wow i imagine that if you have blonde or red hair an exact match might be more difficult"
71.5%

dark blonde

"i have been looking for dark blonde for a while and could not find it locally"
70.6%

dark regrowth

"i think it would be better for dark regrowth"
70.6%

didnt cover

"didnt cover my greys that well"
69.9%

does not work

"overpriced and does not work"
69.1%

just a shame

"just a shame it costs so much as you get through it quickly"
68.7%

coverage is not too great

"maybe it's not made for afro hair textures because coverage is not too great i have got to put gel then the powder"
68.4%

money nothing

"don't waste your money nothing like the ad 😞"
68.4%

waste your money

"don't waste your money on this product"
68.1%

touch too dark

"also not a perfect match colour wise this one a touch too dark but the the alternative was too 'orange'"
67.4%

not water proof

"it is not water proof"
67.3%

unhappy with product

"very unhappy with product"
67.1%

expensive mistake

"it was an expensive mistake buy :"
66.8%

thinning gaps

"covers up the thinning gaps in my hair"
66.2%

blurred out my dark roots

"not as good as i thought it was gonna be slightly blurred out my dark roots but to no great effect"
66.1%

giving it a bad review

"i'm not saying it's bad or giving it a bad review just that i wouldn't buy again at this price"
65.9%

very nervous

"my hair is thinning on the front and makes me very nervous about my looks but since i have used this i feel more confident "
65.7%

very brassy

"the so called "blond" root cover up is actually a very brassy colour and a matt finish so it looks flat and orange"
65.4%

complete crap

"very disappointed especially as it was a lot of money for something that was complete crap!"
65.3%

reapply afterwards

"lasts between washes but it is effectively make up for your hair so of course it comes out when you wash your hair so just reapply afterwards"
64.9%

returned it for a refund

"i returned it for a refund and did not try it out"
64.7%

real problem

"i have dark hair and my grey roots are a real problem for a week or so before i am due to have my hair professionally coloured"
64.4%

only minor issue

"only minor issue is that if you happen to touch your head where it's been applied you will get it on your fingers but it does wipe wash off easily"
63.7%

just poor technique

"definitely covers my grey hair easy to apply at temples not so easy along parting but that may be just poor technique"
62.4%

blowed dried

"i got my stylist to put this one after i had been and had it blowed dried"
62.0%

terrible product

"this is a terrible product was massively disappointed with this its basically white powder thats the same powder as a eye shadow put it on ever covered up my dark roots but just went straight onto my scalp giving me a white scalp and the same dark roots such a waste of money and they are charging me £5"
61.9%

hardship to re apply

"colour wow does wash out but not a hardship to re apply"
61.6%

just how useless

"i like others do not leave reviews generally but feel i should warn people just how useless this product is"
61.4%

annoying and time

"c after a night sleep the product wears off and you need to keep re applying it around the forehead hair line and temples every morning which is annoying and time consuming "
60.7%

most annoying

"and most annoying it arrived in a huge box and the product wasn't packed well enough paper in the box but not covering product!"
60.7%

no covering capability

"it had no covering capability what so ever"
60.4%

course stains

"it doesn’t stain my pillows but of course stains my fingers if i rub the covered area"
60.2%

interim root touch

"fab great for interim root touch ups although in the interim have now discovered charles worthington loose powder see boots which is even better"
59.9%

grey but is died

"my hair is naturally brown although i'm 58 and have some grey but is died blonde"
59.1%

weird smell

"it does the job but makes head itch like crazy and has weird smell"
58.6%

could not find it locally

"i have been looking for dark blonde for a while and could not find it locally"
57.6%

dying your hair

"people need to bear in mind this is not a substitute for dying your hair it’s for roots only and of course has a matt powdery finish because it ultimately is a compact powder"
57.4%

feint hint

"i have blonde highlights and i could see a feint hint of colour on my dark blonde roots which was barely noticeable"
57.3%

dark brown

"my hair is dark brown but medium brown was the right colour for me so check in a shop before you buy and then you can buy online from then on"
57.2%

classed as faulty

"not great the supplier should return a product that does not work as to me this is classed as faulty!"
57.2%

will run out fast

"nice colour but not much pouder so you have to use it smart or it will run out fast"
57.2%

it's overpriced

"however giving it a 4 rating rather than 5 as i think it's overpriced"
57.0%

blonde is useless

"i do not know what the darker colours are like but the blonde is useless"
56.7%

blonde dry shampoo

"i would advise blonde dry shampoo instead"
56.4%

have thin hair

"i have thin hair"
56.4%

small rectangle

"the actual pigmented product is a small rectangle about the size of an eyeshadow"
56.2%

took the glare

"it took the glare away from the darker roots coming through but certainly did nothing more"
55.3%

nothing more

"it took the glare away from the darker roots coming through but certainly did nothing more"
55.1%

white not grey roots

"i bought this in the hope that it would cover my white not grey roots on my black hair"
54.9%

ginger not blonde

"doesn't work properly and what does go on appears ginger not blonde!"
54.9%

n't pay this again

"won't pay this again"
54.7%

away on her honeymoon

"my hairdresser is away on her honeymoon so can't get my hair done until she returns"
54.7%

not actually platinum

"it needs to change its name as it's selling a product what is not actually platinum"
54.7%

just a disappointing

"still it works but when you've tried the real thing it's just a disappointing result"
54.6%

does n't cover greys

"it doesn't cover greys and is expensive"
54.6%

does n't work at

"doesn't work at all"
54.6%

every 2 months instead

"expensive but not as expensive as a trip to the hairdressers i can now get away with having my roots done every 2 months instead of every month yayy!"
54.6%

does n't made it sticky

"worth the money it colours dark and grey hairs alike and doesn't made it sticky"
54.6%

smoking heavily

"eventually i just looked as though i had been smoking heavily and my scalp was yellow"
54.5%

does n't look much

"doesn't look much but it lasts for ages and saves having to do your roots so often and it only takes a few minutes to do"
54.4%

rubbish product

"what a rubbish product"
54.2%

does n't break the bank

"lastly it may seem expensive but one item lasts me about one and a half years so it really doesn’t break the bank"
54.1%

bit pricey i think

"but for the results a bit pricey i think"
54.1%

giving me a white scalp

"this is a terrible product was massively disappointed with this its basically white powder thats the same powder as a eye shadow put it on ever covered up my dark roots but just went straight onto my scalp giving me a white scalp and the same dark roots such a waste of money and they are charging me £5"
54.0%

even a little

"not even a little"
54.0%

does n't cover well

"however it's more of a sandy rather than blonde colour and doesn't cover well"
54.0%

does not work for

"well the success of the product with other people is of no relevance to me as this product does not work for me!"
53.9%

they would

"i contacted the seller to try and get a refund but they would not"
53.9%

wrath of the hairdresser

"and the wrath of the hairdresser as i undo her good work!"
53.8%

thought i had a bruise

"people thought i had a bruise"
53.7%

broken into pieces

"as it was all broken into pieces !"
53.7%

a very long

"expensive for the amount of powder you get but does go a very long way so don't be alarmed when you first open it"
53.7%

some and not others

"they should not market a product that only works for some and not others as £25 is a lot of money for a tiny amount of powder that does not do the job"
53.7%

also not natural at

"it colours the scalp also not natural at all!"
53.7%

drying so not so good

"this stuff is great but it is drying so not so good if your hair is already dry"
53.4%

everywhere pillowcases

"comes off everywhere pillowcases look awful had to wash everyday be aware do not exercise with this product on was running down my face and neck whilst on the treadmill not a good look back to eyebrow pencil for me"
53.3%

stained my hands

"stained my hands well but didn’t cover up any greys"
52.9%

previous review warning

"good tip from previous review warning of getting it on your face if you push your glasses onto your head"
52.8%

roots done bit painful

"i bought the red my hair grows very quickly and i have a bad back making having roots done bit painful at the moment"
52.8%

making a mess

"very difficult to use without making a mess felt awfull in your hair once you got it on and didn't really cover as much as it suggested it did"
52.4%

really disappointed and

"don't bother really disappointed and so expensive too"
52.1%

product and suppliers

"stay away from this product and suppliers like this that are not prepared to refund unhappy customers with unsatisfactory products!"
51.9%

leaves a trace off powder

"not happy at all leaves a trace off powder on the pillow if you don't wash it"
51.4%

totally overpriced

"totally overpriced and a waste of money"
51.4%

thrown mine away

"would not recommend and have thrown mine away after one use"
50.7%

been platinum blonde

"it has never been platinum blonde"
50.5%

absolutely nothing

"this product did absolutely nothing for my daughters darker roots"
50.4%

leave reviews generally

"i like others do not leave reviews generally but feel i should warn people just how useless this product is"
50.3%
...

Compare Pros

absolutely incredible in both products

"my all time favourite mascara stays put all day and makes your lashes look absolutely incredible"
100.0%

excellent product in both products

"excellent product"
100.0%

highly recommend in both products

"lovely mascara highly recommend!"
99.6%

best thing in both products

"probably the best thing about it"
99.6%

really good in both products

"really good mascara"
99.3%

amazing product in both products

"i love this mascara once you’ve got used to the big brush it is an amazing product"
98.5%

very natural in both products

"gives a very natural effect"
96.8%

excellent coverage in both products

"excellent coverage only one coat required for long lovely lashes"
89.7%

look great in both products

"my lashes look great!"
75.0%

works well in both products

"works well"
75.0%

good price in both products

"good price"
75.0%

really well in both products

"goes on really well and builds up nicely"
74.9%

fast delivery in both products

"fast delivery"
74.9%

looks great in both products

"lashes looks great!"
74.8%

very quickly in both products

"arrived very quickly and very good mascara"
74.8%

good brush in both products

"pleased with this it has a good brush is easy to apply and the lashes look longer"
74.7%

just perfect in both products

"just perfect!"
74.5%

excellent value in both products

"excellent value for money and will be buying again"
74.4%

pretty well in both products

"often use this mascara which does the job pretty well"
74.4%

good value in both products

"always buy this good value for money"
74.3%

quick and easy in both products

"quick and easy to get the effect i want and it doesn't smudge"
74.0%

very happy in both products

"i like the product very much and will continue to buy it in the future it arrived promptly very happy"
74.0%

great coverage in both products

"great coverage not clumpy makes my short lashes really long the brush is a bit big at the end which makes it a bit clumsy to use great deep black colour"
73.7%

good product in both products

"good product"
73.7%

fantastic product in both products

"fantastic product!"
73.4%

good quality in both products

"good value good quality"
73.3%

even better in both products

"max factor is my favourite mascara anyway though i'd been using their clump free formula before but this one in my opinion is even better"
73.2%

highly recommended in both products

"highly recommended"
72.6%

would recommend in both products

"really seems to lengthen and separate my eye lashes would recommend"
72.4%

much better in both products

"i found this mascara to be perfect for my sparse lashes they now look longer and volumised and so much better"
71.9%

recommend this in both products

"i'd certainly recommend this"
70.9%

pleased with in both products

"i usually pay a lot more for mascara so i thought i would give this a try and was very pleased with it"
65.8%

pleased with this in both products

"pleased with this it has a good brush is easy to apply and the lashes look longer"
65.8%

easy to apply in both products

"the brush makes it really easy to apply and it makes my lashes look both fuller and longer it lasts through out the day provided you bear in mind it's not waterproof"
64.8%

really great in both products

"really great mascara when i first bought it but seems to have dried out quite quickly within 6 weeks "
64.2%

happy with in both products

"happy with it"
62.8%

very good product in both products

"very good product does what it says on the tin i swim and also work outside in all weathers totally waterproof and nice big lash effect"
62.6%

great stuff in both products

"great stuff"
61.8%

best i have used in both products

"this is a good mascara the best i have used"
61.3%

love this product in both products

"love this product!"
59.3%

amazing coverage in both products

"it gives amazing coverage and length buy this this is one mascara that will not disappoint"
58.6%

most brilliant

"this is the most brilliant mascara i have used"
100.0%

very pleased

"arrived quickly very pleased"
100.0%

impressive stuff

"impressive stuff!"
98.3%

real bargain

"a real bargain"
98.2%

excellent false

"quite simply an excellent false eye lash effect"
97.2%

fine lashes

"makes my fine lashes look amazing gives length and body and holds a curl"
95.9%

fine combs

"the brush has fine combs so there is no clumps!"
95.9%

nice pigment

"nice pigment and separates lashes wonderfully due to the brush style but i wouldn't say it gives a false lash effect"
95.9%

fantastic really

"wow this is fantastic really does live up to its name"
92.7%

it's brilliant

"it's brilliant"
92.7%

lovely colour

"black brown is a lovely colour and gives good definition to the lashes"
90.3%

your eyelashes standout

"it makes your eyelashes standout and since using it i have been told many complements about my eyes although i never wear an eyeliner or eyeshadow"
90.0%

lovely lashes

"excellent coverage only one coat required for long lovely lashes"
88.9%

good and happy

"very good and happy with thanks"
88.6%

great mascarer

"great mascarer"
88.0%

waterproof arrived

"waterproof arrived which wasn’t advertised and wasn’t wanted"
75.0%

great addition

"great addition to the make up bag for holidays dont swim but stayed put in shower and water based theme parks a true gem"
75.0%

perfect mascara

"perfect mascara"
75.0%

similarly good

"i'm a massive fan of max factor 2000 calorie mascara and had hoped for similarly good results"
75.0%

best price

"the best price on amazon"
75.0%

great price

"fantastic mascara genuinely the best i've found and always a great price on here"
75.0%

gives good

"it gives good evenly spread coverage"
75.0%

great mascara

"great mascara"
75.0%

otherwise good

"can get a bit clumpy if you use too much product on the spoolie but otherwise good"
75.0%

looks good

"looks good when it's on"
75.0%

look amazing

"eyelashes look amazing"
74.9%

benefits there

"i used to use benefits there real but this is much better and much cheaper"
74.9%

totally waterproof

"brilliant mascara is totally waterproof but comes off easily with miscellar water"
74.9%

fully recommend

"fully recommend"
74.9%

more efficiently

"like all mascaras they are always better after using a few times as they work more efficiently when there is not so much mascara on the brush"
74.8%

really quickly

"great product seller was brilliant received it really quickly and product was perfect when arrived"
74.8%

waterproof mascara

"best waterproof mascara"
74.8%

firm favourite

"this used to be a firm favourite and after using it again after a number of years i questioned why i moved away from it!"
74.7%

builds up nicely

"goes on really well and builds up nicely"
74.6%

outstanding mascara

"outstanding mascara!"
74.6%

excellent brush

"excellent brush for application these types of brushes are now my favourite and i will continue to use them i have long eyelashes and clumping and smudging was always an issue i find the key to mascara is the brush definitely and this is the best type of brush to use small bristles"
74.6%

very smooth

"very smooth"
74.6%

lovely mascara

"lovely mascara not keen on the brush"
74.6%

sensitive skin

"i always use max factor products as i have sensitive skin"
74.5%

pretty good

"pretty good gives nice ling lashes would order again"
74.4%

lovely natural look

"gives lovely natural look while making your eyelashes look fuller and longer"
74.4%

lasts through

"the brush makes it really easy to apply and it makes my lashes look both fuller and longer it lasts through out the day provided you bear in mind it's not waterproof"
74.4%

added bonus

"also it doesn't make your eyelashes thinner or brittle like of the mascaras do which is an added bonus!"
74.3%

does n't dry hard

"it doesn't dry hard so it's still soft to the touch if you like that"
74.3%

pleasantly surprised

"i usually use ysl so was a bit unsure about this one but was really pleasantly surprised"
74.3%

best mascara

"this is hands down the best mascara i have ever used"
74.3%

great delivery

"great delivery and great price"
74.2%

does n't smudge

"doesn’t smudge"
74.2%

recomend this

"i would recomend this"
74.2%

really nice

"really nice mascara"
74.2%

good stuff

"good stuff"
74.2%

very waterproof

"good mascara went on without clumps very waterproof it took me 4 days to remove it thoughly"
74.1%

very fast delivery

"best mascara and very fast delivery"
74.1%

does n't clog

"it stays on all day doesn't clog and makes my lashes look a lot longer"
74.1%

fantastic price

"fantastic price for this mascara considering its usually around £10 in the shops"
74.0%

favourite mascara

"max factor is my favourite mascara anyway though i'd been using their clump free formula before but this one in my opinion is even better"
74.0%

excellent service

"excellent service from the seller many thanks"
73.9%

excellent mascara

"this is an excellent mascara that i have been buying for some time!"
73.9%

very excited

"when i receive the product i'm very excited it is really good"
73.9%

really solid

"it gives great length and a really solid colour my lashes look think and full"
73.8%

great effect

"i have used this product before and find it easy to apply and creates a great effect on my lashes"
73.8%

hygiene seal

"it’s a bit concerning that this item came without a plastic hygiene seal"
73.7%

truly waterproof

"it is truly waterproof as well"
73.7%

with thanks

"very good and happy with thanks"
73.6%

many thanks

"excellent service from the seller many thanks"
73.6%

brown colour

"i prefer the black brown colour it's a bit more natural"
73.6%

nice surprise

"this was such a nice surprise after trying so many different brands this mascara really does what it claims buy one!"
73.5%

nice product

"nice product"
73.4%

waterproof and nice

"very good product does what it says on the tin i swim and also work outside in all weathers totally waterproof and nice big lash effect"
73.4%

lashes wonderfully

"nice pigment and separates lashes wonderfully due to the brush style but i wouldn't say it gives a false lash effect"
73.1%

excellent price

"excellent price"
73.0%

loves them

"loves them"
73.0%

quality item

"great quality item thank you does exactly as described"
73.0%

lovely product

"lovely product and half the price i pay for it in town"
72.9%

free formula

"max factor is my favourite mascara anyway though i'd been using their clump free formula before but this one in my opinion is even better"
72.9%

spider legs

"does not irritate my eyes relatively easy to wash off at the end of the day does not smudge and does a fantastic job of separating and lengthening my lashes mascara that makes my eye lashes look like spider legs are a big no no!"
72.9%

fantastic mascara

"fantastic mascara my daughter recommended it to me and it has made my thin short lashes look really long and thick"
72.7%

little too waterproof

"maybe a little too waterproof!"
72.7%

happy daughter

"happy daughter though as it's ok on her lashes"
72.5%

good mascara

"anyone wanting a good mascara that does what is says on the tube should buy this item from this seller!"
72.5%

lasting comfortable

"no smudges with this as it's waterproof and is long lasting comfortable to wear"
72.1%

clumpy great

"very pleased with this mascara probably the best i have ever bought easy to apply and no clumpy great"
71.9%

goods again

"product was all i neede and expected and will buy goods again as this product was good value aand was used with pride"
71.8%

cheaper alternative

"i bought this mascara as i was looking for a cheaper alternative to my benefit they're real one for daytime use and i love it!"
71.8%

prefer more natural

"i generally prefer more natural looking lashes and this one serves the purpose just right"
71.5%

order again

"definitely would recommend this seller would order again"
71.4%

without irritation

"this one actually does without irritation and even when my eyes water they do a lot it stays put"
71.4%

holds a curl

"makes my fine lashes look amazing gives length and body and holds a curl"
71.2%

original packaging

"arrived a day early in the original packaging"
71.2%

buying again

"excellent value for money and will be buying again"
71.2%

effective and easy

"effective and easy to use or remove"
70.8%

prompt delivery

"all good prompt delivery"
70.7%

good service

"great price and good service for product that is an old favourite!"
70.6%

waterproof mascara swam

"good waterproof mascara swam in in everyday in france for one week didnt smudge or crumble happy with this product"
69.9%

love this new mascara

"absolutely love this new mascara!"
69.6%

pretty intact

"great brush shape and no flaking and lasts for hours after a heavy night out crashing at a friends it is still pretty intact in the morning but comes off easily with make up remover"
69.4%

keep things simple

"if you want to keep things simple just one application gives you great natural looking eye lashes people won't even think you wearing mascara!"
69.2%

more mature

"great for me a more mature woman"
69.1%

full price

"i feel like i have paid full price for a second hand mascara"
69.1%

lashes extra

"it does what it says giving you the false lash effect making your eye lashes extra long"
68.5%

much cheaper

"my favourite mascara at a much cheaper price than places such as boots and superdrug"
68.1%

gives good definition

"black brown is a lovely colour and gives good definition to the lashes"
67.6%

loves this

"my wife loves this :"
67.4%

great chunky wand

"great chunky wand"
67.2%

love these max factor

"i love these max factor mascaras bought from boots for double the amount of money"
67.1%

quick delivery

"quick delivery"
67.1%

hope every

"hope every one like it"
67.1%

looks nice

"looks nice"
66.9%

hard to remove

"great waterproof mascara but hard to remove"
66.8%

girlfriend loves

"girlfriend loves it"
66.6%

looove this mascara

"looove this mascara"
66.6%

removes easily

"this is the first one that actually stays where it should all day goes on beautifully and removes easily at the end of the day with makeup remover"
66.4%

very good item

"very good item"
66.3%

just fabulous

"just fabulous!"
66.2%

factor mascara

"good as ever max factor mascara"
65.6%

lasts for hours

"great brush shape and no flaking and lasts for hours after a heavy night out crashing at a friends it is still pretty intact in the morning but comes off easily with make up remover"
65.4%

just right

"i generally prefer more natural looking lashes and this one serves the purpose just right"
65.3%

pleased with product

"very good pleased with product"
65.3%

happy with product

"always happy with product"
65.3%

half price

"couldn’t believe i found it for half price "
65.1%

always great

"as always great"
65.0%

great sustainer service

"great sustainer service!"
64.9%

extends your lashes

"really extends your lashes"
64.9%

easy to remove

"it also doesn't leave black marks under my eyes and is also fairly easy to remove"
64.9%

irritate your eyes

"makes your lashes long and full and dosent irritate your eyes like some do "
64.9%

it very much

"i lie it very much"
64.7%

best msscara

"best msscara i have had"
64.5%

adds volume easily

"lengthens and adds volume easily"
64.5%

full looking lashes

"full looking lashes!"
64.4%

sensitive eyes

"good for sensitive eyes"
64.2%

among the best

"i only wear mascara no other make up and this is among the best"
63.8%

recommend this experience

"as a buyer i can certainly recommend this experience"
63.8%

favourite mascara ever

"my favourite mascara ever!"
63.6%

does not smudge

"does not irritate my eyes relatively easy to wash off at the end of the day does not smudge and does a fantastic job of separating and lengthening my lashes mascara that makes my eye lashes look like spider legs are a big no no!"
63.4%

good for price

"good for price but the mascara comes out in big chunks so it's hard to apply it"
63.3%

delivery thankyou

"very pleased with item and delivery thankyou"
63.2%

great even application

"the brush gives an great even application to your lashes too"
63.1%

natural looking

"if you want to keep things simple just one application gives you great natural looking eye lashes people won't even think you wearing mascara!"
62.6%

best i ever

"the best i ever had"
62.6%

it's amazing

"definitely recommend this mascara it’s amazing!"
62.5%

eyes look good

"makes my eyes look good"
62.4%

perfect when arrived

"great product seller was brilliant received it really quickly and product was perfect when arrived"
62.3%

boots and superdrug

"my favourite mascara at a much cheaper price than places such as boots and superdrug"
62.3%

these types of brushes

"excellent brush for application these types of brushes are now my favourite and i will continue to use them i have long eyelashes and clumping and smudging was always an issue i find the key to mascara is the brush definitely and this is the best type of brush to use small bristles"
62.2%

with pride

"product was all i neede and expected and will buy goods again as this product was good value aand was used with pride"
62.1%

perfect mascara evergreen

"perfect mascara evergreen"
62.0%

liked this mascara

"i liked this mascara overall but found that it smudges and 'melts' down your face a lot easier than would be expected from a waterproof mascara"
61.9%

overall its good

"overall its good!"
61.9%

that is waterproof

"i have developed a sensitivity to some makeup over the years and have to use a mascara that is waterproof"
61.8%

with all confidence

"i recommend with all confidence"
61.8%

brush is great

"it lasts long and the brush is great and easy to work with"
61.8%

product price

"excellent product price and service"
61.8%

brush is awesome

"but the brush is awesome it has ton's of these little bristles which grab every lash and make them look elegant and natural!"
61.7%

very good mascara

"very good mascara!"
61.5%

easy to work with

"it lasts long and the brush is great and easy to work with"
60.8%

stay frustrated

"it is better to stay without mascara at all than trying to apply this one and stay frustrated"
60.5%

will continue to

"best ever will continue to buy"
60.3%

value aand

"product was all i neede and expected and will buy goods again as this product was good value aand was used with pride"
60.2%

just lovely

"it's just lovely i love it"
60.0%

best mascara ever

"best mascara ever!"
59.8%

great product seller

"great product seller was brilliant received it really quickly and product was perfect when arrived"
59.7%

seriously perfect

"this item is seriously perfect"
59.6%

great length

"it gives great length and a really solid colour my lashes look think and full"
59.5%

very nice eyes

"very nice eyes and she is now avaliable for sexy photos lol"
59.3%

present no complaints

"xmas present no complaints back yet"
59.1%

moved away from

"this used to be a firm favourite and after using it again after a number of years i questioned why i moved away from it!"
58.9%

bit easier and quicker

"i really like the shape of the tube and the brush is big and i feel that this makes applying the make up a bit easier and quicker"
58.7%

love this mascara

"love this mascara"
58.5%

recommend this product

"would highly recommend this product"
58.5%

cheap but just

"cheap but just fab"
58.2%

very fluttery and natural

"very fluttery and natural looking"
58.1%

told many complements

"it makes your eyelashes standout and since using it i have been told many complements about my eyes although i never wear an eyeliner or eyeshadow"
58.0%
...

absolutely incredible in both products

"ok so it's not as amazing as actually getting your colour done but seriously for a quick fix for a night out it's absolutely incredible!"
100.0%

excellent product in both products

"excellent product!"
100.0%

highly recommend in both products

"highly recommend"
99.6%

best thing in both products

"best thing i've found for roots highly reccommend"
99.6%

really good in both products

"really good coverage"
99.3%

amazing product in both products

"amazing product the one beauty product i would not be without"
98.5%

very natural in both products

"great product looks very natural"
96.8%

excellent coverage in both products

"excellent coverage"
89.7%

look great in both products

"look great!"
75.0%

works well in both products

"it's fab and really works well"
75.0%

good price in both products

"fast delivery very happy with product good price"
75.0%

really well in both products

"great product was jubious about how well it would work but to my surprise it works really well"
74.9%

fast delivery in both products

"fantastic product with a fast delivery"
74.9%

looks great in both products

"i get this for my mum she absolutely swears by it looks great and lasts between each wash"
74.8%

very quickly in both products

"my hair grows very quickly and i usually have to go to the hairdressers every three weeks"
74.8%

very quick in both products

"delivery was very quick"
74.7%

good brush in both products

"good brush"
74.7%

just perfect in both products

"looks so natural and just perfect and will last forever so great value"
74.5%

excellent value in both products

"excellent value arrived on time as advised"
74.4%

pretty well in both products

"i wash my hair every few days and it lasts pretty well in between"
74.4%

quick and easy in both products

"it is so quick and easy to use doesn't come off on the pillow or clothes"
74.0%

very happy in both products

"i am very happy with this it saves on hairdresser bills just because the roots are showing through"
74.0%

great coverage in both products

"rightly called wow easy to use no mess covers the re growth and gives great coverage in between colour appointments"
73.7%

good product in both products

"good product"
73.7%

fantastic product in both products

"fantastic product"
73.4%

good quality in both products

"lovely palette great brush good quality"
73.3%

even better in both products

"even better it can also be used to 'fill in' thin patches of hair by applying it to the scalp"
73.2%

highly recommended in both products

"highly recommended"
72.6%

would recommend in both products

"would recommend"
72.4%

much better in both products

"worth paying the extra as it works so much better than cheaper alternatives"
71.9%

great cover in both products

"does what it says great cover up for when those pesky greys come through!"
71.8%

recommend this in both products

"would recommend this to anyone"
70.9%

easy to apply in both products

"so easy to apply too"
66.0%

pleased with in both products

"it was a xmas present and the wife received it and was very pleased with it"
65.8%

pleased with this in both products

"pleased with this it does what it says and easy to use"
65.8%

really great in both products

"really great product does what it says and worth every penny"
64.2%

very good product in both products

"very good product"
62.6%

great stuff in both products

"this is great stuff"
61.8%

happy with in both products

"i am happy with it!"
60.3%

best i have used in both products

"best i have used"
59.7%

love this product in both products

"excellent product works just as described no more grey roots in between visits to the hairdressers will definitely save money on root touch ups love this product would recommend it and i will be buying it again"
59.3%

amazing coverage in both products

"amazing coverage "
58.6%

absolutely brilliant

"absolutely brilliant and so easy to use"
100.0%

brilliant stuff

"brilliant stuff"
100.0%

works brilliantly

"works brilliantly"
100.0%

stunning product

"stunning product"
99.9%

quite good

"quite good colour match and easy to use but it needs to be done each day"
99.9%

brilliant product

"brilliant product!"
99.9%

perfect timing

"which is perfect timing as i'm off out on my hen do tomorrow and my roots looking ruddy awful"
99.9%

maybe excellent

"great or maybe excellent !"
99.5%

extremely good

"the cover is extremely good and i find it to be sweat and rain proof"
99.4%

great thing

"this is a great thing to have so you can at least avoid looking like a badger until your next hair dye appointment swings round"
99.3%

nearly good

"i can go from 65 years old with grey sides to 45 with wow well nearly good stuff"
98.8%

works perfectly

"works perfectly"
98.6%

good colour

"good colour reasonably easy to use just get a little getting her to"
96.3%

really pleased and

"and solves the 'in between' roots colouring really pleased and so easy to use"
93.1%

love love love

"love love love easy to apply great colour match"
93.1%

brilliant coverage

"best product on the market it's so easy to use and gives brilliant coverage then washes out when you shampoo your hair it gives me an extra 2 weeks before i need to visit the hairdressers"
92.7%

product is amazing

"i never have the time to write reviews but this product is amazing"
92.0%

buys you more time

"certainly buys you more time until your next visit to the hairdressers"
92.0%

brilliant root coverage

"brilliant root coverage"
91.9%

very effective

"very easy to apply and very effective"
91.8%

highly reccommend

"best thing i've found for roots highly reccommend"
91.6%

fantastic produced

"this is a fantastic produced"
91.0%

product is great

"this product is great"
89.3%

does a good

"lasts for ages and does a good job"
89.3%

just brilliant

"just brilliant"
88.5%

blended perfectly

"by using light brown on my roots first and then blending in the blond i find that my roots are blended perfectly"
88.5%

really happy

"not sure bought for the wife but she seemed really happy"
88.4%

good coverage

"easy to use and gives good coverage"
75.0%

looks amazing

"i have been considering buying this for some time and have watched lots of you tube videos where it looks amazing!"
75.0%

fits easily

"neat slim box fits easily in make up bag handbag with a mirror in the lid for quick touch ups and as it looks like an eye shadow no one will know you are secretly colouring your hair!"
75.0%

satisfied customer

"from satisfied customer"
75.0%

looks flawless

"the product works very well to cover my greys looks flawless if i do it carefully although does make your hair a little powdery textured"
75.0%

decent coverage

"i found this product time consuming to apply and although it eventually gave a decent coverage it was not as good as using a brown coloured dry shampoo"
75.0%

really easy

"it comes with a dual size applicator the coverage is great and blending really easy"
74.9%

speedy delivery

"speedy delivery"
74.9%

great value

"looks so natural and just perfect and will last forever so great value"
74.9%

perfect tides

"perfect tides me over perfectly until my next appointment to have roots done!"
74.9%

perfect match

"i ordered the dark brown and it was a perfect match for my hair colour"
74.7%

highlighted look

"we have just spent an hour doing each other's roots and used tons of the product and we are both really dissapointed with the cover it clumps on gel or hairspray so you ideally need freshly washed hair and the cover isn't good enough to match highlights it simply doesn't create a highlighted look as it shows on the you tube video"
74.6%

life saver

"life saver to disguise scalp when diagnosed with alopecia"
74.6%

fantastic item

"probably a fantastic item but colour was way too dark not as expected"
74.5%

good enough

"we have just spent an hour doing each other's roots and used tons of the product and we are both really dissapointed with the cover it clumps on gel or hairspray so you ideally need freshly washed hair and the cover isn't good enough to match highlights it simply doesn't create a highlighted look as it shows on the you tube video"
74.5%

platinum colour

"i purchased the platinum colour as myself and my daughter both have platinum highlights with medium light brown roots mine with a slight bit of grey"
74.4%

extremely easy

"i like this product as it seems to work and is extremely easy but only three starts because wow is it overpriced for what it is"
74.4%

grey completely

"it covers up my grey completely"
74.4%

will probably

"with this i will probably go every four weeks or even five"
74.4%

works wonders

"works wonders and washes out easily"
74.4%

nice compact

"nice compact"
74.4%

prefer this

"prefer this to the spray"
74.3%

doesnt harm

"doesnt harm your hair scalp like some products"
74.3%

excellent discovery

"an excellent discovery!"
74.2%

takes seconds

"and takes seconds to do and really does the job!"
74.2%

more realistic

"i got two colours of blonde for a more realistic look"
74.1%

great concept

"great concept but didn't fully cover my grey hair"
74.1%

quick no fuss

"great product quick no fuss and easy to carry around in your bag a real must have!"
74.1%

reputation saver

"reputation saver!"
74.1%

brilliant addition

"this product is a brilliant addition to my daily routine"
73.9%

right colour

"just be careful to buy the right colour"
73.9%

works better

"the dark one to cover grey probably works better"
73.8%

received well

"received well"
73.8%

times better

"100 times better than i thought will def recomend and i will be re purchasing wen run out"
73.8%

totally exceeded

"totally exceeded my expectations"
73.7%

hairdressing appointment

"this product is fantastic great for hiding the greys whilst you wait for your next hairdressing appointment and soooo easy"
73.7%

good results

"good results can used to cover roots when you haven't managed to get to the hairdressers"
73.6%

natural effect

"with the brush you have easy precise control to get just the right natural effect"
73.5%

spray colours

"much better than spray colours i've tried"
73.5%

cheaper products

"there are cheaper products on the market sprays that go everywhere but this is the best one to date"
73.5%

staying power

"easy to apply and it does a great job and staying power is excellent"
73.4%

looked perfect

"my highlights need doin so this looked perfect"
73.4%

please help

"love this product it's brilliant i sent 2 of these back as i ordered 3 by mistake have sent 2 back but only got payment back for one please help"
73.4%

increasing sprinklings

"i have an increasing sprinklings of grey hairs which appear a few weeks before my hair is due to be coloured"
73.4%

tube videos

"i have been considering buying this for some time and have watched lots of you tube videos where it looks amazing!"
73.4%

less expensive

"have been using this for a while now would definitely recommend it quick delivery great product would be nice if it was a bit less expensive"
73.3%

extra time

"definitely gives you that extra time between root tints"
73.2%

perfect results

"so easy to use and perfect results"
73.1%

blond highlighter

"the perfect blond highlighter when in between salon visits"
72.8%

lasts ages

"lasts ages so is very good value"
72.8%

more bearable

"does the job well and makes waiting for having roots done more bearable"
72.8%

beauty product

"amazing product the one beauty product i would not be without"
72.8%

thus product

"very pleased with thus product"
72.7%

precise control

"with the brush you have easy precise control to get just the right natural effect"
72.7%

amazing stuff

"amazing stuff!"
72.6%

more effective

"root cover spray versions cheaper and more effective"
72.6%

neat beard

"i'm a bloke with short hair and neat beard which i colour with just for men"
72.5%

perfect thing

"perfect thing i will continue buying it "
72.1%

perfect covers

"perfect covers my roots lasts about 3 days"
72.0%

quite well

"wasn't sure of the colour match but when i opened it but it blended in quite well"
71.8%

soooo easy

"this product is fantastic great for hiding the greys whilst you wait for your next hairdressing appointment and soooo easy"
71.8%

keep growing

"love this as a short term fix whilst i'm pregnant it goes on easily and stays on covers my grey hairs that keep growing !"
71.7%

grey hairs

"love this as a short term fix whilst i'm pregnant it goes on easily and stays on covers my grey hairs that keep growing !"
71.6%

appointment swings

"this is a great thing to have so you can at least avoid looking like a badger until your next hair dye appointment swings round"
71.5%

beats them

"have tried everything over the years and this beats them all"
70.7%

work better

"it may work better in light coloured hair but i purchased the dark brown and it covers nothing"
70.6%

between colour

"love this banishes the grey and i can get another month between colour"
70.3%

natural colour

"however it does soften the contrast of the highlights and natural colour and makes your roots look less obvious although this takes a lot of product and makes your roots look slightly dusty"
70.3%

continue buying

"perfect thing i will continue buying it "
69.9%

spray versions

"root cover spray versions cheaper and more effective"
69.3%

excellent item

"excellent item amazing"
69.3%

happy withit

"i would recommend it and buy again 😃happy with priduct it came well packaged yes i'm happy withit !"
68.7%

covers regrowth perfectly

"excellent product covers regrowth perfectly"
68.7%

recommended this

"i was recommended this by a friend and it really does work"
68.6%

worth the money

"my wife says it saves her a fortune in having her hair done so often great product worth the money"
68.4%

touching up grey roots

"excellent for touching up grey roots during the few weeks before going to hairdresser for colour"
67.4%

really does work

"i was recommended this by a friend and it really does work"
67.4%

colour is fading

"color wow is absolutely brilliant for a fast easy touch up where the colour is fading"
67.0%

apply well

"needs a little practice to apply well"
66.8%

natural hair colour

"after years of colouring my hair i've finally got my natural hair colour back after going on holiday my front pieces of hair bleached in the sun making me look bald at the front parting"
66.7%

with hair colour

"blends in well with hair colour"
66.6%

grey showing

"am paranoid about the grey showing and this does the job inbetween appointments!"
66.4%

much quicker

"a spray would be much quicker and easier which is what i then bought my wife speaking!"
66.2%

bathroom cabinet

"everyone who colours their hair should have this in their bathroom cabinet"
66.1%

forehead thats

"i got caught in downpour and it didnt run l use it for area across forehead thats where roots are going grey "
66.1%

realy good

"realy good coversge"
66.0%

lasts for months

"the palette lasts for months"
65.9%

delighted with

"this amazingly works my partner is delighted with it she can now go another couple of weeks before she has to use a colour"
65.8%

matched the shade

"the assistant matched the shade to my hair"
65.8%

lasts a few days

"good temporary cover which lasts a few days at a time between applications"
65.4%

need touching

"my hairdresser recommended this product to me as she was going on holiday around about the time my roots would need touching up"
65.3%

very good value

"lasts ages so is very good value"
65.2%

long lasting

"great product easy to apply long lasting"
64.7%

really works

"it really works!"
64.7%

easy to use and apply

"easy to use and apply"
64.6%

glad i bought

"glad i bought it"
64.5%

extremely well

"worked extremely well 😊"
64.4%

apply washes

"very easy to apply washes off with shampoo"
64.3%

like cheaper ones

"like cheaper ones do"
64.1%

colouring and it lasts

"brilliant product great for touching up roots in between colouring and it lasts until you wash your hair"
63.6%

says and easy to

"pleased with this it does what it says and easy to use"
63.6%

very easy to

"very easy to use and looks so natural"
63.4%

does the job well

"does the job well"
63.3%

expsensive but very good

"expsensive but very good"
63.1%

fast easy touch

"color wow is absolutely brilliant for a fast easy touch up where the colour is fading"
62.6%

apply but worthwhile

"it takes time to apply but worthwhile!"
62.5%

very highly recomended

"very highly recomended"
62.4%

little practice

"needs a little practice to apply well"
62.4%

works very well

"works very well"
62.3%

delighted with purchase

"delighted with purchase"
62.3%

good product tides

"a very very good product tides me over between hair appointments and lasts for ages"
62.2%

fantastic great

"this product is fantastic great for hiding the greys whilst you wait for your next hairdressing appointment and soooo easy"
62.2%

will definetly buy again

"will definetly buy again"
62.2%

will def recomend and

"100 times better than i thought will def recomend and i will be re purchasing wen run out"
62.2%

bits around the hairline

"easy to apply only the bit at the back of parting might need some help but great at fixing the main parting and the bits around the hairline also used it on my eyebrows !"
62.0%

received today

"received today two days early from estimated time"
61.8%

great colour match

"love love love easy to apply great colour match"
61.8%

great as a quick

"this is great as a quick fix "
61.6%

done properly

"there till you have time to have your roots done properly"
61.4%

great little product

"a great little product"
61.2%

naturally blonde

"i have naturally blonde hair which i dye red and i have tried a lot of different root touch ups but this one really works"
61.1%

good and value for money

"very good and value for money"
61.1%

definitely does

"it definitely does"
60.6%

great for cover

"but have a busy work and family to fit in so this is great for cover ups"
60.5%

grey roots fantastic

"covered up grey roots fantastic!"
60.5%

apply this

"it's just like applying foundation powder but for your hair it really sticks to the hair and doesent get every where i find when i apply this thoroughly it looks like i've just had my roots done at a salon!"
60.3%

wife loves

"actually my wife loves it"
60.3%

absolutely fab product

"absolutely fab product"
60.3%

fab idea love

"what a fab idea love this product and will use it forever covers really well"
60.2%

lasts about 3 days

"perfect covers my roots lasts about 3 days"
60.0%

color wow colour's

"color wow colour's the scalp instead of the grey hair"
60.0%

carry around

"great product quick no fuss and easy to carry around in your bag a real must have!"
60.0%

well good calue

"easy to use and works well good calue"
59.9%

happy customer

"happy customer :"
59.8%

well and stays all

"covers well and stays all day"
59.7%

coverage superb

"coverage superb and stays put"
59.6%

blending in the blond

"by using light brown on my roots first and then blending in the blond i find that my roots are blended perfectly"
59.6%

thought it was fantastic

"my sister who has dark hair had bout the root colour for her colour of hair and thought it was fantastic"
59.6%

ideal in between

"ideal in between"
59.4%

look instantly

"nice eye shadow type applicator easy to put on the grey roots that show and now i look instantly younger"
59.3%

really does the

"and takes seconds to do and really does the job!"
59.3%

grey and easier

"still does manage to cover my grey and easier to carry around just pop in your make up bag"
59.2%

roots done best

"great for me when waiting to get my roots done best ever"
59.0%

with delivery

"no problems with delivery"
58.9%

good and lasting

"very good and lasting coverage it stays on until the next time you wash your hair"
58.9%

best friend

"my new best friend"
58.9%

covering my grey roots

"love this product does a fab job of covering my grey roots in between hairdresser visits"
58.8%
...

Compare Emotion analysis

Max Factor False Lash Effect Volumising and Thickening Mascara

Positive tone

Neutral tone

Negative tone

48.5% 20.8% 30.7%
  happiness 25.0%
  worry 22.0%
  neutral 20.5%
  love 8.1%
  relief 5.1%
  fun 4.2%
  sadness 3.6%
  surprise 3.0%
  hate 2.4%
  joy 1.8%
  anger 1.8%
  enthusiasm 1.2%
  fear 0.9%
  empty 0.3%
COLOR WOW Root Cover Up

Positive tone

Neutral tone

Negative tone

29.5% 31.8% 38.6%
  neutral 31.5%
  worry 29.0%
  happiness 13.9%
  relief 6.8%
  sadness 5.1%
  fun 5.1%
  hate 2.6%
  surprise 1.7%
  fear 1.4%
  love 1.4%
  joy 0.6%
  anger 0.6%
  empty 0.3%

* analysis performed using Artificial Intelligence (AI) methods, data for the analysis has been gathered from multiple publicly accessible sources.
** strength is the level of sentiment expressed in a sentence, phrase or keyword. It ranges from 0 to 100%
prices and sales statistics are updated daily

last analysis update 2024-04-20